Your Name(Required)Your Email(Required) Message/Request(Required)Select an OptionMake a Point RequestSend a Message or QuestionMessage/Question(Required)Name of Request(Required)Type of Request(Required)Please ChooseEmailsDirect Mail Fundraising LetterBlog PostsSocial Media ContentWebsite ContentAdditional Content StrategyChoose an Option (Email)(Required)Please ChooseShort (up to 100 words) - 2 pointsStandard (up to 300 words) - 4 pointsLong (up to 600 words) - 6 pointsChoose an Option (Direct Mail Fundraising Letter)(Required)Please ChooseShort (up to 300 words) - 4 pointsStandard (up to 600 words) - 6 pointsChoose an Option (Blog Posts)(Required)Please ChooseNews + Announcements (up to 700 words) - 4 pointsThought Leader (up to 1,500 words) - 6 pointsSEO Pillar Post - 25+ points (discuss scope with your Project Manager)Choose an Option (Social Media Content)(Required)Please Choose4 Short-Form Posts - 4 pointsChoose an Option (Website Content)(Required)Please ChooseHeadline & Intro Only - 4 pointsShort Landing Page (up to 3 page breaks) - 8 pointsStandard Landing Page (up to 5 page breaks) - 12 pointsLong Landing Page (up to 7 page breaks) - 14 pointsChoose an Option (Content Strategy)(Required)Please Choose1 Month Social Media Content Strategy - 6 points6 Months Social Media Content Strategy - 24 points1 Month Blog + Email Strategy - 6 points6 Months Blog + Email Strategy - 24 pointsEmail Brief Questions(Required)Please provide answers to all questions below.**1) Is this email a standalone email or part of a series?** **2) What date will this email be sent? If this email is part of a series, include the send dates for all emails in the series.** **3) Who is your Target Audience for this email? (examples: parents on marketing leads list; parents of enrolled students)** **4) What is your Primary Objective? (examples: nurture leads; establish the brand as a thought leader; drive enrollment)** **5) What ONE next action do you want the target audience to take (your primary Call-to-Action)? Include relevant links.** **6) What content, information, or resources would you like us to include or reference? You may include links to Google Docs or website pages.** **7) What points must absolutely be included?** **8) What is the name, title, and sign-off of the individual this email is coming from?** Direct Mail Fundraising Letter Brief Questions(Required)Please provide answers to all questions below.**1) Is this letter a standalone letter or part of a larger campaign?** **2) What date will this letter be mailed? If this letter is part of a series, include the send dates for all letters in the series.** **3) Who is your Target Audience for this letter? (examples: parents of enrolled students; alumni)** **4) What is your Primary Objective? (examples: raise funds for tuition assistance; more first-time donors; increase enrollment)** **5) What ONE next action do you want the target audience to take (your primary Call-to-Action)? Include relevant links.** **6) What content, information, or resources would you like us to include or reference? You may include links to Google Docs or website pages.** **7) What points must absolutely be included?** **8) What is the name, title, and sign-off of the individual this letter is coming from?** Blog Post Brief Questions(Required)Please provide answers to all questions below.**1) Who is your Target Audience for this blog? (examples: homeschool parents; Christian parents of teenagers)** **2 What is your Primary Objective? (examples: establish the brand as a thought leader; share exciting news with the community)** **3) What ONE next action do you want the target audience to take (your primary Call-to-Action)? Include relevant links.** **4) What content, information, or resources would you like us to include or reference? You may include links to Google Docs or website pages.** **5) What points must absolutely be included?** **6) What SEO keywords would you like us to use? (You may request SEO keyword research separately.)** **7) What SEO keywords have you already used to optimize your other website pages, if relevant?** **8) What is the desired publish date for this blog post?** Brief Questions(Required)Please provide answers to all questions below.**1) Who is your Target Audience? (examples: homeschool parents; Christian parents of teenagers)** **2) What is your Primary Objective?** **3) What ONE next action do you want the target audience to take (your primary Call-to-Action)? Include relevant links.** **4) What content, information, or resources would you like us to include or reference? You may include links to Google Docs or website pages.** Add Any Additional Comments or Questions Δ
